Unlike other email marketing systems, TurboToad gives you complete creative control over the design and structure of your email campaigns. You're not forced to use our templates or stay below a certain file size and you can send in HTML, plain text or both.
Personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. By adding a simple tag to the subject line or email content, TurboToad dynamically converts these to real data, such as first name, last name, email address, etc for each recipient.
Realizing how important it can be to test your campaign on different email environments, TurboToad makes it all too easy to send previews of your campaigns to any address.
No matter where in the world your recipients are located, you can easily schedule the delivery of your campaigns in their time zones. Scheduled deliveries can be targeted down to 5 minute intervals, ensuring your campaign is sent at the optimal time. Once your campaign is delivered, TurboToad can send you or your clients a confirmation message.
Our unique pricing model means that you never pay any setup, monthly or hidden fees and only pay when you're actually sending a large campaign. This means you won't lose money if you have a quiet month, and you can easily pass any costs onto your clients.
Recognizing that your clients may require a number of different lists to store different types of subscribers, we impose no limits on the number of lists or the number of subscribers you can setup. To make handling a large number of lists even easier, your lists are also grouped by each client. TurboToad also allows you to customize each aspect of the subscribe process, from the verification email to the page to be displayed after a successful subscription.
One of the best ways to grow your client's subscriber lists is to add a subscribe form to their web site. TurboToad provides the HTML code as well simple instructions on integrating a subscribe form into any web page. You can even customize the address the new subscriber is redirected to after subscribing, meaning they never need to know you use TurboToad.
You can easily extend lists to capture anything and everything you're after. Whether it's address, phone number or favourite lipstick, we've got you covered. Not only that, but you can easily personalize your emails with any of the custom data you've captured. You can even segment your lists based on these custom fields for even more targeted campaigns. It's also very easy to create subscribe forms to capture all this new data on your web site.
TurboToad Pro's Campaign Reporting feature provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Login to find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more. Take a look at a few Screenshots
- All of TurboToad's delivery servers have been whitelisted by many of the larger ISP's, including AOL and Yahoo! Our servers are also integrated into the spam reporting systems for other large ISP's such as Hotmail and MSN. These arrangements ensure the best chance of your emails being delivered and also allow us to keep any sender not following best practice off our servers.
- Our team monitors blacklists daily. If a server is ever listed, we remove it from the cluster immediately and resolve the issue on behalf of our customers.
- Until a customer has been approved, every large campaign is reviewed by our team before it can be delivered. Any spammy campaigns are removed and the account closed immediately.
- Our team verifies all large lists that are imported and ensures they comply with our strict permission policy.
- Every email sent using our software contains a single click unsubscribe link.
- Our abuse email account is monitored closely and every complaint is followed up promptly. Our software is directly integrated into abuse complaint systems for some large ISP's. If a sender receives an unacceptable number of complaints their account is terminated.
True, you can do your email marketing in-house, but allow us to explain a few of the major benefits of using an email service provider to send and manage email campaigns.
If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.
For every campaign you send, TurboToad automatically creates reports that are:
- Easy to understand
- Automatically updated
- Simple to share with other people
What administrative work?
Sending the email might not take too long (although it may crush your mail systems internally!). It’s dealing with the results of your campaign that can eat up your time.
Subscribe and unsubscribe requests
Every time you send a campaign, some people are likely to want to get off the list. It may only take you a minute or two to deal with, but if you need to stop what you are doing and switch tasks, it adds up quickly. And what happens if you miss one and send to that person again?
TurboToad lets people unsubscribe instantly from any email they receive, and your list is updated automatically.
Dealing with bounced emails
For any given campaign, you might expect up to 10% of the emails to be bounced back to you. That could be hundreds or thousands of emails you need to handle somehow.
Are they permanent bounces? Then should you remove them from your list? Or do you need to resend the email to them?
TurboToad instantly removes hard bounces, and re-sends your campaigns automatically to addresses which soft bounce.
Dealing with spam complaints
Sometimes people forget that they signed up for your emails, and hit the spam button. TurboToad instantly removes people from your list when they make a spam complaint, ensuring they do not receive any more email.
We’ve heard of more than one marketing manager staying up till all hours trying to send email campaigns out without shutting down the company email network.
Let our servers handle that load for you.
- Personalization — Use custom fields to adapt your emails for individual subscribers
- Segmentation — Send focused emails to subsets of your full lists
- Powerful import and export — Easily get your subscriber lists into and out of the system at any time
- Archive your campaigns — Easily display your previous campaigns on your website
A web based service like TurboToad can be updated with better performance, new features and smarter tools very quickly, and at no extra cost. You don't have to worry about having the wrong version, or getting out of date.
Every month we are adding features and making updates to make TurboToad do more for you in less time.
Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.
We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.
Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day.
But wouldn't you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?
Using an email service provider lets you avoid the mundane administrative work and concentrate on serving your customers better.
What Are you waiting for? Start your campaign today!
$20 plus 4 cents per recipient
